Affiliate Disclosure

Our Commitment to Transparency

This website operates as an affiliate marketing publisher. We are committed to being fully transparent about how this site generates revenue, who our commercial partners are, and how those relationships affect – and do not affect – the content we publish.

This disclosure is provided in compliance with the UK Competition and Markets Authority (CMA) guidelines, the US Federal Trade Commission (FTC) guidelines on endorsements and testimonials, the EU Unfair Commercial Practices Directive, and any other applicable consumer protection regulations.

What Affiliate Marketing Means

Affiliate marketing is a performance-based commercial arrangement. When a user clicks a link on this website to a third-party website (such as an online casino), and subsequently takes a qualifying action on that website (such as registering an account or making a deposit), we may receive a commission payment from that third-party operator.

This commission is paid by the operator, not by the user. You pay nothing additional as a result of clicking our affiliate links. The cost of any product or service you access through our links is the same regardless of whether you arrived via an affiliate link or directly.

How to Identify Affiliate Links

Affiliate links on this website may lead to online casino registration pages, casino bonus claim pages, game demo launch pages hosted by casino operators, and third-party booking, subscription, or product pages.

We do not use deceptive link labelling. Links are presented as what they are: recommendations or references to third-party services. Where required by applicable law, affiliate links are labelled with a disclosure such as “Partner,” “Sponsored,” or similar.

If you are unsure whether a link is an affiliate link, assume that any outbound link to a casino operator or gaming service may be an affiliate link.

Revenue Model and Editorial Independence

Our primary source of revenue is affiliate commissions earned from casino operators. This means we have a direct commercial interest in users clicking through to casinos and registering accounts.

We take the following steps to maintain editorial independence:

  • Operators do not pay for reviews. Casino operators cannot purchase a positive review, a higher rating, or a featured placement in editorial content.
  • Reviews are not written by operators. All reviews are produced by our editorial team. Operators have no editorial input or approval rights.
  • We decline partnerships that fail our standards. We will not enter into affiliate agreements with casinos that fail our minimum criteria for licensing, withdrawal reliability, or transparency.
  • Negative information is published. We include disadvantages, limitations, and warnings in all reviews, including those for casinos we have affiliate relationships with.
  • Ratings are applied consistently. Our rating criteria apply equally to all casinos regardless of affiliate status.

Despite these measures, you should be aware that the existence of an affiliate relationship creates an inherent commercial incentive. We disclose this so you can weigh our recommendations accordingly.

Our Affiliate Partners

We maintain affiliate relationships with various online casino operators. A representative list of current partners is available on request. Affiliate relationships change over time, and not all casinos we review are affiliate partners.

The following standards apply to all affiliate partners:

  • They must hold a valid licence from a recognised gambling regulator (MGA, UKGC, HGC, or equivalent)
  • They must offer a functioning demo mode for games where available
  • They must process withdrawals within reasonable published timelines
  • They must have a publicly available responsible gambling policy and tools

We terminate affiliate relationships if a partner fails to maintain these standards.

Commission Structures

We receive commissions through various structures, which may include:

  • Revenue share: A percentage of net gaming revenue generated by referred players, typically ranging from 20% to 45%
  • Cost per acquisition (CPA): A fixed fee per qualifying registration or first deposit
  • Hybrid models: A combination of revenue share and CPA

The specific commission structure for each partner is confidential and subject to commercial agreements. Commission rates do not influence editorial ratings or recommendations.

What We Do Not Do

  • We do not accept payment from casino operators to produce, modify, or suppress reviews
  • We do not guarantee any specific outcome, experience, or financial result from using the casinos we recommend
  • We do not misrepresent affiliate links as organic recommendations without a commercial relationship
  • We do not target our content at underage users or individuals identified as problem gamblers
  • We do not use false scarcity, countdown timers, or manufactured urgency in connection with casino bonuses

Third-Party Data and Verification

Bonus terms, licensing details, RTP figures, and other information about casino partners are sourced from publicly available information and direct communication with operators. We cannot independently verify all claims made by casino operators, and information may change without our knowledge.

We encourage all users to independently verify key facts – especially bonus terms and withdrawal conditions – directly with any casino before depositing.

Responsible Gambling and Affiliate Marketing

We recognise that affiliate marketing in the gambling sector carries particular responsibilities. Gambling-related content can reach individuals who are vulnerable to harm. We take the following steps:

  • We include responsible gambling messaging throughout our content
  • We do not use language that minimises gambling risk or promotes unrealistic expectations
  • We do not produce content specifically designed to appeal to problem gamblers
  • We link to independent support organisations on all relevant pages

Contact

If you have questions about our affiliate relationships, commercial interests, or editorial process, please use the contact form available on this website. We respond to all substantive enquiries within 48 hours.